Strategic. Creative. Thoughtful.

Strategic. Creative. Thoughtful.

Tailor made face to face marketing solutions

I create experiences where people can authentically connect with health-oriented brands and each other-- experiences that are innovative, memorable and effective.

What I Offer

The ability to see in, around, and outside the box and anticipate what is needed.


With the mindset and values of an entrepreneur, projects and brands are treated with pride of ownership.


Where there is a will, there is a way. Challenges are met with enthusiasm and follow-through.

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  • Produce events with successful activation, no matter the size or budget 
  • Create and facilitate national retail product demo programs
  • Design and manage national field marketing tours   
  • Design trade show booths
  • Hire, train and manage marketing and event staff 

Regardless of your goal, I have the resources to support you as you look to create an innovative experience for event attendees and your product's customers.  Our world is constantly changing, especially in the realm of technology, event design, and product marketing. By staying relevant and informed within the marketing and event industry I am able to be of better service to you and your company.

Jay has an extensive background of strategic business relationship building, and experiential user-experience brand building

Over 25 years of promotional marketing and event production experience.  

Jay's work is an extension of who she is not just something she does for a paycheck. Aligning her personal values with companies she works with is of great importance.

Significant Accomplishments 

Developed and Managed key sponsorship accounts: (Jack Johnson, Kokua Hawaii Foundation, Brushfire Records, Triple Crown Of Surfing, High Sierra Music Festival, Joshua Tree Music Festival)

Coordinating Producer and member of the development and production team for the first ever Eco-Friendly holiday gift expo (Eco Gift) held at the Santa Monica Civic Center that drew more than 6,000 attendees in 2007 and 8,000 attendees 2008.

Strategically designed, managed and executed 100k monthly budgeted experiential grassroots New York City Summer 2012 marketing campaign overseeing a staff of 8 (Think Thin). 

Created and facilitated national retail product demo programs, oversaw demo teams in each city: Chicago, Denver, Boulder, Los Angeles, NYC, Seattle (Think Thin, Kate Farms)

Managed and Supervised staff of various sizes and was liaison between clients, guests and staffing service for key accounts: TED Conference, The Taste Of LA (Los Angeles Times Food & Wine) and D 23 EXPO (Disney). Each event ran for three days and was staffed with between 30 – 75 employees per day

Managed day-to-day operations of multi-million dollar, high-traffic experiential seasonal marketing event in Sacramento CA, Google “Winter Wonderlab” experience.  Out of six WWL locations nation wide, the Sacramento location held the second highest level of engagement. (Grow Marketing) 

Joshua Tree Music Festival, Stage Manager and MC, Positive Vibration Station Stage 2014-2016

In my 17 years as a promotional product distributor, Jay clearly stands out as a unique marketing professional who understands the importance of promotional merchandise and someone who always put a ton of thought behind her marketing requests.  She was always incredibly clear on what she requested and very responsive in terms of proof approval and holding Bravo accountable to deliver goods on time and right in terms of logo integrity.

Mark Nielsen
Senior Account Manager
Bravo Branding

I appreciate the work Jay did on my website with the editing and organizing of graphic design as well. Her tenacity and motivation was aggressive and was what ultimately got the job done. I gave some color preferences with regard to new graphics and her team of experts gave life to it with much creativity. I am very happy with the results and look forward to working with Jay again in the future! 

Diana Feltz
CoreXRcise Dallas, TX 

Jay is outstanding. She is insightful, direct, and provided invaluable business insights. I highly recommend Jay! 

Robin D.
Social Media Director Portland, OR 

Jay has a clear head when it comes to calmly breaking down larger projects into smaller pieces. She is also a versatile thinker, talking with her is like talking with a really smart, best friend type person who has the “right” question at the right moment, ready to open up your thinking.

Edward Graham 
Fluentabroad, Spain

I'm honored and excited to provide this statement of support for Jay, who I recommend without reservation.

Jay was a longtime client of Promomash while she was employed at Kate Farms and was instrumental in setting up her field marketing team for a successful program and marketing launch.

Jay is a smart, talented and energetic professional. She has an array of skillsets not typically found in a marketing/sales manager. He breadth of knowledge of the industry and her ability to manage and train a team for success is truly amazing.

I have no doubt that she will bring the same infectious energy, and deep understanding of field-marketing management/sales to any organization who is fortunate enough to employ her.

Yuval Selik
CEO & Co-founder

Dear Jay:

On behalf of the National Association for Catering and Events, thank you so much for your OUTSTANDING contribution to NACE’s 60th Anniversary Experience Conference!

Working with you was a wonderful experience. I so appreciate your attention to detail, follow-up and professionalism! You exhibited great knowledge, a “get-it-done” attitude and I really appreciate your ability to look for the “things to be done” (without direction).

You were invaluable in our time-crunched, pressure-packed sessions and events. You have my highest recommendation and personal thanks!

Bob Higa
NACE, Producer

Ideas are like seeds, nourish them and they will grow.
Jay Coelho